Southern W. Virginia to be Called New River Gorge
SUNDAY, 27 JANUARY 2008
Southern West Virginia will soon be getting a new brand name to help promote the area as a premier destination to various visitors and tourists.
According to 4-C Economic Development Authority Executive Director Judy Radford, a recently conducted research shows that the current brand name has a negative connotation, thus a need for a new name arises.
At the Raleigh County Commission meeting held last January 22, which was attended by 4-C, Southern West Virginia Convention and Visitors Bureau, the group agreed that the area will be called “New River Gorge”.
People from across the globe recognize the name New River Gorge mainly due to its association with whitewater rafting, Bridge Day, and other events, making it logical for the name to be used as a new brand name of Southern West Virginia with regards to tourism efforts.
For more details on this news story, please visit www.register-herald.com.
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